Harbor Picture Company x SCAD

Brief : Create an advertisement utilizing a live action plate within 10 weeks
Tools: Houdini, Blender, Nuke, Maya, Substance Painter, Redshift
Team Members : Austin Pemberton, Josephine Ikehara, Davis Hardy, Supervising Professors: Patrick Murphy & Deborah Fowler Mill Mentors: Kyle Cody, Dongyoon Billy Jang, Molly Intersimone, Justin Kurtz, Olivia Burke, Vi Nguyen, Hailey Akashian, Luke Midgley, and Andrew Pellicer

Overview

Over the course of 10 weeks, our team conceptualized, refined, and delivered a mock advertisement for Nvidia.

Story

Once we settled on making an advertisement for the Nvidia RTX 4090, our efforts shifted towards creating a story that emphasized the capabilities of the graphics card. After a couple of storyboards and animatics were created, we came to a consensus. We would start our spot with a live action shot that would transition into a digital world that is being built around a character.

Contribution

During this project, I contributed to the group by creating the portal element in the middle of the screen. I also animated the camera and made sure that it flowed well between the plate and the CG world.

In addition to my visual contributions, I also helped to optimize caches and lighting setups so they could render efficiently. Due to changes in our pipeline and time constraints, a lot of this work get scrapped in our final project.

If you'd like to learn more about my process, check out my blog posts for this project.